The mission was to develop an idea-based concept
of a ski glove by identifying the lifestyle of the
target group "JIBBERS". What needs to be
met was investigated and an expression of the glove
was presented. The concept was included in the mark
"Cousin" as the advertising company Röda
Kvarn was planning to launch. The project team's effort
was to provide a basis for further design and development
of the glove.
PROJECT TEAM: R. FORSZPAN, R. GULLANDER, T. MARTIKAINEN,
ERIC TENGSTRAND |
